The 4 Keys To Using Social Media For Your Realty Business
Get Social with your Social Media
When it comes to developing your company’s social media strategy, do you just post whatever is on your mind, or do you develop a strategy for each platform you’re on? Most likely you do a little of both, and that probably has been ok for you. But what if you really had a plan for how you were going to create and sustain a presence on social media?
There are many ways to do this, but the key is to do what is comfortable for you and what you can maintain. Don’t start using every platform under the sun if you can’t post regularly to them or if you aren’t even sure how. For example, Twitter limits your characters to 280. This is twice what it used to be, but it’s still limited so if you aren’t able to write a message that grabs people in this succinct space, then it may not be one you want to use. Another example is Instagram. This is a visual platform where your pictures really do the talking for you. To use it well, you’ll need to make sure you have photos that pop.
So what can you do? You should start by defining your vision for each platform. Do you want to be serious or whimsical? Do you want to be the go-to resource for data about a certain side of town or for certain types of homes? You’ll need to think through what you want to accomplish with your social media posts before diving in head first. It’s also a good idea to mix in some personal posts that show off your personality and interests a little, so you’re not just the guy who posts listings every day. Post a restaurant review, talk about your home garden project or share photos of your dog. This all helps create a rounded picture of who you are. But be careful – you don’t want to get too personal when it comes to posting on the Internet. You never know who is watching.
Be creative in your posts. Want to share a picture of your team hard at work for your clients? Don’t just post a posed picture of the group at the front desk. Instead, consider posting a selfie or a picture of your teammates having fun at work. Both of these show camaraderie among the team and also leave your followers with the impression you genuinely enjoy doing the work that helps clients with their homeownership goals.
Let others be your megaphone. Use popular hashtags, make your content easy to read and post information people want to share. Fans are more likely to share content they connect with, and when they share it, it reaches new followers and demonstrates an endorsement of what you’re doing.
Also, make sure you comment and share other people’s posts. This can help grow your network and will show your followers you care about what they’re posting too. After all, social media is, by definition, social and all about relationship building.
So give it a try. Don’t be afraid to be bold and creative. And while you’re at it, be sure to follow SABOR’s social media accounts on Facebook, Twitter and Instagram. Just search San Antonio Board of REALTORS®.