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Associate's Spolight: RE Johnson and Associates




Photo by Rohan on Unsplash

As REALTORS® you have most likely learned that while you may be part of a real estate firm, be it large or small, that as an independent contractor you are ultimately responsible for promoting yourself. Often when starting out in the business it is not always easy to determine the best way to go about self-promotion and that can lead to spending more money than necessary in non-productive exercises and/or depending solely on websites or social media venues like most everyone else does.

We know that real estate is a cyclical business so while the times are good, and business is as booming as it is today, most will concentrate on reaching out to potential new clients and customers, but when the market begins to slow down it will become critical that good contact has been maintained with those for whom prior listing or sales services had been provided. Most business people, and especially those who are self-employed, recognize that one of the most efficient and low-cost marketing strategies today is through the use of promotional products that will help “brand” them and set them apart from others in the same business.

A member of the Advertising Specialty Institute, R. E. Johnson & Associates, a local promotional products distributor has the capability of providing a large variety of ad specialties that will target a specific audience for not only REALTORS® but also for other individuals and companies within the real estate industry. With the business experience that dates back to the early 1990s, Richard Johnson, owner of R. E. Johnson & Associates, is familiar with what products work for the practitioners in the field and has access to more than 3,000 suppliers from which he can find you just the right product. Richard’s goal is to help you create long-lasting relationships with your clients and, with so many ad specialties available, the opportunity for you to leave a lasting impression with your clients and customers can be huge.

We have all heard that branding is essential to success for REALTORS®, as professionals, so when determining the value of using promotional products for the task, the website sageworld.com notes that 80% of consumers in the U.S. have at least one and some as many as 10 promotional products in their home at any given time; 60% of those will keep the item(s) for up to two years; 89% can recall who gave them the item and 85% have done or will do business with the advertiser. The significance of promotional products for marketing and brand recognition can be appreciated when, according to studies by the Promotional Products Association International (PPAI), 83% of consumers like getting promotional products that have an advertising message and 94% remember exactly where they received a promotional gift, but most importantly, it has been shown that promotional products draw 500% more referrals from customers who are satisfied with the gift items.

Generally, when branded products are used for prospecting for potential clients, perhaps during open houses or community fairs, etc., they should be reasonably priced and be something the person will see or use every day, such as a pen, mints, lip balm or a calendar. Or you might consider a slightly higher priced item for those who actually use your services whether it leads to a transaction or not, like USB sticks or a tech organizer bag. However, when considering branded gifts following successful transactions the items should be more unique and reflect your appreciation for their business but also be something they will use daily such as a cutting board or knife set. Whether one is new to the industry or a seasoned professional, Richard would be happy to sit down with you to assist getting your marketing strategy in place and help you determine how promotional products work and how they can work best for you. Richard can be reached at (210) 430-1470 or rejohnson0564@gmail.com.

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